{"id":4314,"date":"2026-11-02T23:16:37","date_gmt":"2026-11-02T21:16:37","guid":{"rendered":"https:\/\/success-web.site\/?post_type=sws_case&p=4314"},"modified":"2026-11-02T23:16:38","modified_gmt":"2026-11-02T21:16:38","slug":"rakovar","status":"publish","type":"sws_case","link":"https:\/\/success-web.site\/en\/cases\/rakovar\/","title":{"rendered":"Rakovar: an online store for crayfish delivery in Kharkiv"},"content":{"rendered":"\n\n
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\n\t\t\t\t\tBefore<\/span>\n\t\t\t\t\t

Sales in social media, orders in messages<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t

Rakovar is a local business in Kharkiv that delivers live and boiled crayfish. Before the site, sales went through social media: the range and prices in posts, orders in messages or by phone. For an online store this is an unusual product. A buyer does not pick \u201ccrayfish in general\u201d but a size, from small to \u201cmonsters+\u201d, live or boiled, and wants to know at once what \u201cmedium\u201d means: how much one weighs and how many there are in a kilo. Delivery is across the city at taxi rates, not by post. The task: a convenient checkout and a good presentation of the product.<\/p>\n<\/div>\n\t\t\t<\/div>\n\t\t\t

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\n\t\t\t\t\t<\/g><\/svg><\/span>\n\t\t\t\t\t

A hard deadline. Crayfish are sold seasonally, and the site had to be live by the start of the season.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t<\/g><\/svg><\/span>\n\t\t\t\t\t

A standard store is built for postal delivery. The WooCommerce checkout out of the box is 12 fields: last name, company, country, region, postcode, two address lines and a separate \u201cShip to a different address\u201d block. For delivery within Kharkiv most of them are useless, and every extra field is a reason to abandon the order.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t<\/g><\/svg><\/span>\n\t\t\t\t\t

A catalogue with sizes. 12 items: six sizes of live and six of boiled crayfish at different prices. The size names say nothing on their own; the weight and the count per kilo are what matters.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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The terms change. Prices, the delivery cost, opening hours and phone numbers are things the owner has to change himself, without a developer.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n

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\n\t\t\tSolution<\/span>\n\t\t\t

What we did<\/h2>\n\t\t\t

A custom theme on WordPress and WooCommerce, in which the catalogue, the cart and the checkout are written for one store and one city.<\/p>\n\t\t<\/div>\n\n\t\t

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A custom theme on WordPress and WooCommerce<\/h3>\n\t\t\t\t\t

We took the markup of a licensed HTML template and moved it into a custom theme based on Underscores: the WooCommerce templates, the cart, the checkout and the page blocks were written for this store. The phone, email, address, opening hours, delivery cost and delivery text, the footer line \u2014 all are separate fields in the admin, and the site puts them into the header, the footer and the cart itself.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The catalogue and the cart on one screen<\/h3>\n\t\t\t\t\t

Two categories, \u201cLive\u201d and \u201cBoiled\u201d, with six sizes in each. A card shows the size, the weight of one crayfish and the count per kilo, for example \u201c20\u201330 g (40\u201345 pcs per kg)\u201d. Products carry attributes: weight, count per kilo, nutritional and energy value, storage conditions and shelf life. Next to the list sits the cart with the delivery terms, so the buyer sees the total and the terms while choosing. The cart in the header updates without reloading the page.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Checkout: 4 fields instead of 12<\/h3>\n\t\t\t\t\t

We kept the name, the phone (required), the email (optional) and one \u201cDelivery address \/ notes\u201d field. We removed the last name, company, country, region, city, postcode, two address lines and the ship-to-a-different-address block. The form is laid out in two columns.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\"Checkout\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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Pages built from blocks, content and search<\/h3>\n\t\t\t\t\t

For the WordPress editor we made 10 custom ACF blocks: the first-screen slider, categories, the catalogue with the cart, text and image, reviews, contact cards, a contact form, a map, breadcrumbs and a spacer. The owner assembles and changes pages himself, and every block has a preview.<\/p>\n

A recipes section, articles about crayfish, delivery and reviews pages. Titles and descriptions target the queries \u201clive and boiled crayfish Kharkiv\u201d. The technical cart addresses are closed to indexing, page addresses are in Latin letters, and the breadcrumbs carry BreadcrumbList markup.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\"The\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n\n
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\n\t\t\tStack<\/span>\n\t\t\t

What it is built with<\/h2>\n\t\t\t

WordPress and WooCommerce with a custom theme based on Underscores: the store templates, the cart and the checkout are our own, the page blocks run on ACF Pro.<\/p>\n\t\t<\/div>\n\t\t

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  • <\/g><\/svg><\/span>WordPress<\/span><\/li>\n\t\t\t\t\t
  • <\/svg><\/span>WooCommerce<\/span><\/li>\n\t\t\t\t\t
  • <\/g><\/svg><\/span>PHP<\/span><\/li>\n\t\t\t\t\t
  • <\/g><\/svg><\/span>JavaScript<\/span><\/li>\n\t\t\t\t\t
  • <\/g><\/svg><\/span>HTML5<\/span><\/li>\n\t\t\t\t\t
  • <\/g><\/svg><\/span>CSS3<\/span><\/li>\n\t\t\t\t\t
  • <\/svg><\/span>MySQL<\/span><\/li>\n\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n
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    \n\t\t\t\t\tResult<\/span>\n\t\t\t\t\t

    What Rakovar got<\/h2>\n\t\t\t\t\t

    The site launched in April 2025, ahead of the season, and the owner runs it himself.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t

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      Ready before the season<\/h3>\n\t\t\t\t\t\t\t

      From the start of the theme to finished blocks in about four weeks (12 March \u2013 8 April 2025); the site launched in April 2025.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t

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      A 12-item catalogue<\/h3>\n\t\t\t\t\t\t\t

      Six sizes of live and six of boiled crayfish, every size explained by weight and count per kilo.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t

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      Checkout: 4 fields instead of 12<\/h3>\n\t\t\t\t\t\t\t

      Only what the courier needs: name, phone, an optional email and the address with notes.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t

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      The owner changes everything himself<\/h3>\n\t\t\t\t\t\t\t

      Prices, delivery, contacts and pages \u2014 in the admin, with no developer.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n

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      The client's review<\/h2>\n\t\t\t

      Stepan Sokolov on the work on his website.<\/p>\n\t\t<\/div>\n\t\t

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