CaseFood delivery · online store
Rakovar: an online store for crayfish delivery in Kharkiv
A WordPress and WooCommerce store for local delivery: a 12-item catalogue where every size is explained by weight, a cart beside the list and a checkout with 4 fields instead of 12. Launched ahead of the season.
- ≈ 4 weeksfrom the start to finished blocks
- 4 fieldsinstead of 12 at checkout
- 12 items6 sizes × live and boiled
Sales in social media, orders in messages
Rakovar is a local business in Kharkiv that delivers live and boiled crayfish. Before the site, sales went through social media: the range and prices in posts, orders in messages or by phone. For an online store this is an unusual product. A buyer does not pick “crayfish in general” but a size, from small to “monsters+”, live or boiled, and wants to know at once what “medium” means: how much one weighs and how many there are in a kilo. Delivery is across the city at taxi rates, not by post. The task: a convenient checkout and a good presentation of the product.
A hard deadline. Crayfish are sold seasonally, and the site had to be live by the start of the season.
A standard store is built for postal delivery. The WooCommerce checkout out of the box is 12 fields: last name, company, country, region, postcode, two address lines and a separate “Ship to a different address” block. For delivery within Kharkiv most of them are useless, and every extra field is a reason to abandon the order.
A catalogue with sizes. 12 items: six sizes of live and six of boiled crayfish at different prices. The size names say nothing on their own; the weight and the count per kilo are what matters.
The terms change. Prices, the delivery cost, opening hours and phone numbers are things the owner has to change himself, without a developer.
What we did
A custom theme on WordPress and WooCommerce, in which the catalogue, the cart and the checkout are written for one store and one city.
A custom theme on WordPress and WooCommerce
We took the markup of a licensed HTML template and moved it into a custom theme based on Underscores: the WooCommerce templates, the cart, the checkout and the page blocks were written for this store. The phone, email, address, opening hours, delivery cost and delivery text, the footer line — all are separate fields in the admin, and the site puts them into the header, the footer and the cart itself.
The catalogue and the cart on one screen
Two categories, “Live” and “Boiled”, with six sizes in each. A card shows the size, the weight of one crayfish and the count per kilo, for example “20–30 g (40–45 pcs per kg)”. Products carry attributes: weight, count per kilo, nutritional and energy value, storage conditions and shelf life. Next to the list sits the cart with the delivery terms, so the buyer sees the total and the terms while choosing. The cart in the header updates without reloading the page.
Checkout: 4 fields instead of 12
We kept the name, the phone (required), the email (optional) and one “Delivery address / notes” field. We removed the last name, company, country, region, city, postcode, two address lines and the ship-to-a-different-address block. The form is laid out in two columns.
Pages built from blocks, content and search
For the WordPress editor we made 10 custom ACF blocks: the first-screen slider, categories, the catalogue with the cart, text and image, reviews, contact cards, a contact form, a map, breadcrumbs and a spacer. The owner assembles and changes pages himself, and every block has a preview.
A recipes section, articles about crayfish, delivery and reviews pages. Titles and descriptions target the queries “live and boiled crayfish Kharkiv”. The technical cart addresses are closed to indexing, page addresses are in Latin letters, and the breadcrumbs carry BreadcrumbList markup.
What it is built with
WordPress and WooCommerce with a custom theme based on Underscores: the store templates, the cart and the checkout are our own, the page blocks run on ACF Pro.
- WordPress
- WooCommerce
- PHP
- JavaScript
- HTML5
- CSS3
- MySQL
What Rakovar got
The site launched in April 2025, ahead of the season, and the owner runs it himself.
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Ready before the season
From the start of the theme to finished blocks in about four weeks (12 March – 8 April 2025); the site launched in April 2025.
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A 12-item catalogue
Six sizes of live and six of boiled crayfish, every size explained by weight and count per kilo.
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Checkout: 4 fields instead of 12
Only what the courier needs: name, phone, an optional email and the address with notes.
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The owner changes everything himself
Prices, delivery, contacts and pages — in the admin, with no developer.
The client's review
Stepan Sokolov on the work on his website.
We needed the site before the season started, and the deadline was tight. They promised four weeks and delivered in three and a half. I never had to chase them. Every week they told me what was done. We started the season with the site already live.
More of our work
A few more studio projects — from landing pages to online stores.
World Luxury Chamber of Commerce
Anna ELT
Passenger transportation
Attorney Diadechko’s Office
WORLD FUTURE AWARDS
World Luxury Day
Energy Development
ATIS
Rakovar
GETFIX
АвтоВикуп-1212
PPC Monsters
DZHAGAROVA Beauty School
Викуп Квартир
Tehosmotr
Авто Викуп
Ukreina
Amzfunnels
Каскад монтаж сервіс
Aura Digital PR
Client review of the site “World Luxury Chamber of Commerce”
We came back a second time, now with the chamber's own website. I didn't have to explain anything from scratch: they remembered how we work and suggested better options themselves. And regular clients get a discount too.
Client review of the site “Anna ELT”
I paid exactly what they quoted at the start. When I asked them mid-project to add a page with my students' results, they named the price first and only then did it. No "that wasn't included" at the end. Others never worked that way.
Client review of the site “Passenger transportation”
Our old website brought in one or two inquiries a month. Three months after the new one launched, we get eight to ten, with no ads. We're now on Google's first page for the searches that matter. The site finally pays for itself.
Client reviews of the site “Attorney Diadechko’s Office”
Two days after launch, inquiries from the contact form stopped coming in. I wrote to them on a Saturday, and it was fixed by lunch. The problem was with the hosting, but no one said "that's not on us." They just sorted it out.
I know nothing about websites. They explained everything in plain language, no jargon. Before handing the site over, they showed me how to change the text and photos myself and recorded a video. Now I update everything on my own. Thank you for your patience.
Client review of the site “WORLD FUTURE AWARDS”
This is where it all started. Since then we've ordered two more websites here and never even looked for another developer. Every time the work is done well and on time. I recommend them to colleagues.
Client review of the site “World Luxury Day”
The site went live a year ago, and I still message them about small things: adding partners, posting photos from the celebration. They answer as if they'd delivered it yesterday. Not once have I heard that the contract has ended.
Client review of the site “ATIS”
I expected it to be like other companies, where you wait days for a reply. Instead, they're always available and always get back to me. Even in the evenings and on weekends, which I really appreciated.
Client review of the site “Rakovar”
We needed the site before the season started, and the deadline was tight. They promised four weeks and delivered in three and a half. I never had to chase them. Every week they told me what was done. We started the season with the site already live.
Let’s talk about your project
Not sure where to start, or only have an idea so far? That’s already a great beginning. Drop us a line — together we’ll talk through your goals, suggest the best fit for your website, landing page or online store, and give you a sense of timeline and budget. No pressure, no commitment — let’s just start with a conversation.