Google Ads contextual advertising: setup and management
Order contextual advertising from an agency within an IT team that builds websites itself: we set up search and Shopping campaigns, prepare landing pages and count leads in GA4. You pay the ad budget directly to Google.
from ₴9,000 per month
Who needs contextual advertising
-
Online stores
Shopping and Performance Max show products with a photo and a price to people searching for them right now.
-
Services with booking
Clinics, service centres, lawyers: the ads reach people who need the service today — in your city and during your working hours.
-
A new website or product
While SEO has not yet brought traffic, ads bring the first leads — usually 1–2 weeks after launch.
What Google Ads management includes
-
Audit and queries
We study the niche, competitors and current campaigns and collect queries and negative keywords.
-
Campaign structure
Search campaigns, Shopping and Performance Max, remarketing — for your products, services and regions.
-
Ads
Ad copy for search queries: we test variants and keep the ones that bring leads.
-
Landing pages
We prepare or improve pages for the ads: advertising that leads to a weak landing page only burns the budget.
-
Conversions in GA4
We set up GA4 and Tag Manager to count leads, not just clicks.
-
Management and optimization
We adjust bids, queries, the ad schedule and locations based on data — the budget goes to what brings leads.
-
Monthly report
What was done, what worked, what comes next — based on leads in GA4, not on clicks.
How we manage contextual advertising
-
01
Brief and audit
Goals, niche, competitors, current campaigns. We get access to Google Ads and analytics or create accounts in your name — and come back with a plan and a fixed price of work in the contract.
-
02
Setup
Campaign structure, ads, landing pages, conversions in GA4 and Tag Manager — all done by one team.
-
03
Launch and optimization
Ads usually bring the first leads 1–2 weeks after launch. We adjust bids, queries and ads based on data.
-
04
Management and reports
A monthly report: what was done, what worked, what comes next. You pay the ad budget directly to Google, and we manage the campaigns.
What we work with and what we measure
Decisions are made on data: conversions in GA4, queries in Search Console, reports in Looker Studio. The ad and analytics accounts are yours, and so is the access to them.
- Google Ads
- Google Merchant Center
- Google Analytics 4
- Google Tag Manager
- Looker Studio
What our clients say about us
We’re confident that after working with us you’ll leave a positive review here too.
This is where it all started. Since then we've ordered two more websites here and never even looked for another developer. Every time the work is done well and on time. I recommend them to colleagues.
We came back a second time, now with the chamber's own website. I didn't have to explain anything from scratch: they remembered how we work and suggested better options themselves. And regular clients get a discount too.
I expected it to be like other companies, where you wait days for a reply. Instead, they're always available and always get back to me. Even in the evenings and on weekends, which I really appreciated.
I paid exactly what they quoted at the start. When I asked them mid-project to add a page with my students' results, they named the price first and only then did it. No "that wasn't included" at the end. Others never worked that way.
Two days after launch, inquiries from the contact form stopped coming in. I wrote to them on a Saturday, and it was fixed by lunch. The problem was with the hosting, but no one said "that's not on us." They just sorted it out.
I know nothing about websites. They explained everything in plain language, no jargon. Before handing the site over, they showed me how to change the text and photos myself and recorded a video. Now I update everything on my own. Thank you for your patience.
The site went live a year ago, and I still message them about small things: adding partners, posting photos from the celebration. They answer as if they'd delivered it yesterday. Not once have I heard that the contract has ended.
We needed the site before the season started, and the deadline was tight. They promised four weeks and delivered in three and a half. I never had to chase them. Every week they told me what was done. We started the season with the site already live.
Our old website brought in one or two inquiries a month. Three months after the new one launched, we get eight to ten, with no ads. We're now on Google's first page for the searches that matter. The site finally pays for itself.
Contextual advertising agency
Contextual advertising means ads that a person sees exactly when they are looking for your product or service: above Google search results, in the shopping results and on other websites once they have visited yours. Ordering contextual advertising makes sense when you need leads now, not in a few months.
We start setting up contextual advertising with search queries and landing pages: the ad should match what the person was looking for, and the page should offer a clear next step. You choose the audience, regions and ad schedule, and you pay for clicks to the website, not for impressions.
Managing contextual advertising is monthly work: we check queries and bids, remove what spends the budget without leads, and test ads and landing pages. One team runs the website, analytics and advertising together with the developers, so fixes do not wait for a third-party contractor.
Management starts from ₴9,000 per month, and you pay the ad budget separately and directly to Google. We name the exact price after a short audit and fix it in the contract.
Frequently asked questions about contextual advertising
We have collected answers to the questions asked before launch: how contextual advertising works, how much management costs, how the budget works and when to expect the first leads. Didn’t find yours? Write to us and we’ll answer.
What is contextual advertising?
These are ads shown to people depending on their search queries or the websites they browse. For example, Google Ads ads above the search results.
How does contextual advertising work?
We choose search queries and create ads. The ads appear when a person types these queries in search, and remarketing reminds people who have already visited your website about you.
What are the benefits of online advertising?
A fast launch, a precise choice of audience, regions and ad schedule, a flexible budget, the ability to measure results in leads and to adjust campaigns quickly.
How much does it cost to set up and launch advertising?
Campaign setup and management start from ₴9,000 per month. You pay the ad budget separately and directly to Google: you pay per click, and the cost of a click depends on the competition for the queries.
How quickly can I launch an ad?
Setup and launch take from a few hours to a few days, depending on the complexity of the campaign. The first leads usually come 1–2 weeks after launch.
Is the ad budget included in the price?
No. From ₴9,000 per month is our work on setting up and managing the campaigns. You pay the ad budget separately and directly to Google, so you see every expense in your own account.
Whose ad account is it?
Yours. We create the Google Ads and analytics accounts in your name or work in yours, so the access and the campaign history stay with you.
How do you report?
Every month we send a report: what was done, what worked, what comes next. We count leads in GA4, not just clicks and impressions.
SEO or contextual advertising — which to choose?
Ads bring leads right after launch, but only while you pay. SEO promotion takes time, but organic traffic does not disappear when the budget stops. We usually combine them: we start with what brings leads faster within your budget.
Shall we discuss advertising for your business?
Tell us what you sell and where your customers search — we’ll suggest a campaign structure and name the price of management. No obligation.